greenlightBUILD. TRANSFORM. LEAD.
Media Executive + Keynote Speaker
Angelica Rosas McDaniel is an Emmy Award-winning media executive, business builder and keynote speaker.
“I spent decades being told to be a little less. Turns out, too much was the point.”
Angelica grew up in Minnesota with no industry connections, no clout, and no cash. Just an unshakable work ethic and a drive to succeed. A school teacher's encouragement led Angelica to try out for a local radio gig at 15, a small opportunity that sparked a decades-long career across radio, digital, television and production.
She became the youngest Head of Daytime in network TV history, leading a 1,400-person division at CBS and a portfolio of some of television's most iconic brands. She reversed a decade of ratings decline, delivered 20X+ profit growth, and led the business to 34+ million weekly viewers. Along the way, she launched The Talk, CBS's first daytime talk show, modernized legacy franchises including The Price Is Right and The Young and the Restless, and led the daypart to 116 Daytime Emmys during her tenure.
Today, as EVP & GM of Entertainment at Hearst Media Production Group, Angelica has done what she loves most: build something from nothing. She created an entertainment business from the ground up, assembling the team, strategy, partnerships, and infrastructure to take big ideas from a blank page to the screen.
That builder instinct has been the throughline of her career. Angelica spots opportunity early, understands what makes audiences care, and knows how to turn both into growth. And she knows the best ideas go nowhere without great people. She leads with high EQ, clear expectations, direct communication, and a lot of trust. Her philosophy is simple: when people feel seen and valued, they take bigger swings and do the best work of their careers.
Angelica is also the founder of Raise Women, a mentorship platform connecting ambitious women in media and tech with the senior leaders and sponsorship that can change the trajectory of a career. It's personal: she knows what it's like to start with nothing but work ethic, and she's spent her career raising it forward for the next generation.
Whether she's building a business, transforming a brand, leading a team, or taking the stage, the mission is the same: help people and ideas become more than others imagined possible.